Kanye Creates Trouble for His Publicist
Current Events in PRPublished October 26, 2009 at 10:31 pm No Comments
Part of being a publicist means dealing with crisis management. Especially if you do publicity of Kanye West.
Many of us remember the stunt he pulled at the 2009 MTV Video Music Awards.
19-year-old Taylor Swift won her first MTV VMA at this years MTV Video Music Awards for Best Female Video for her hit “You Belong With Me.” She began her acceptance speech by thanking MTV for giving a country singer the chance to win a MTV. She seemed very excited… Until Kanye West hopped up on the stage and took the microphone from her. He then proceeded to tell all of America that Beyonce actually had the best video of all time… suggesting she should have won the award… leaving Swift speechless during her own acceptance speech.
That was a huge blow to Kanye. Shortly after it aired on TV, blogs, Facebook groups and discussions stormed the internet talking about their disgust and hatred for Kanye for what he did to Taylor. His repuation had been permanently damanged and many fans lost all respect for him due to his distasteful act.
His poor publicist had to do some major damage control. He was put on several talk shows soon after to discuss what had happened and apologize. He called Taylor to apologize personally and posted a blog explaining his action… Ouch.
