Focus Groups

I just conducted my first focus group today for the WSU College of Engineering and Architecture. I had participated in focus groups before, but it is a very different experience being on the other side of things. It’s difficult not to talk or comment on what the group is saying but just encourage them to continue with their ideas. It is incredibly interesting. I now get the joy of typing up the dialogue of the focus group.

I am currently the account manager for a PR campaign we are doing for the WSU CEA in my PR 412 course. The WSU CEA wants to learn more about their alumni and donors and how to reach them. We are learning all about the importance of research in PR campaigns. After we complete all our focus groups, we are sending out a survey. The focus group provided a lot of very useful, in-depth, qualitative information to use in our PR campaign and research.

It’s all very exciting to finally get to put everything we’ve learned into action. I have taken countless PR, communication and research classes. Now I finally get to implement it all. It makes me that much more excited to get my PR degree and enter the PR field. I can’t wait to see where this PR campaign goes from here!

Tags: Focus group, PR, PR campaign, Research, WSU