Kanye Creates Trouble for His Publicist

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Part of being a publicist means dealing with crisis management. Especially if you do publicity of Kanye West.
Many of us remember the stunt he pulled at the 2009 MTV Video Music Awards.
19-year-old Taylor Swift won her first MTV VMA at this years MTV Video Music Awards for [...]

Swine Flu Creates Trouble for WSU

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As WSU began fall semester in August, 2009, warnings of a swine flu outbreak were all over. Living so closely with 20,000 other students put us all at risk.
However, the media seemed to blow things out of proportion. International students were receiving phone calls from parents across [...]

Focus Groups

I just conducted my first focus group today for the WSU College of Engineering and Architecture. I had participated in focus groups before, but it is a very different experience being on the other side of things. It’s difficult not to talk or comment on what the group is saying but just encourage them to [...]